Sir Elton John has taken a starring position in John Lewis’s Christmas advert in a touching retrospective of his profession.
The advert, known as Boy and the Piano, options Sir Elton singing Your Tune, which was reprised by Ellie Goulding for the agency’s festive providing eight years in the past.
It opens with Sir Elton in a dressing robe gently enjoying the track’s opening notes, earlier than taking a again step into a few of the greatest moments of his profession.
Scenes present him on personal jets and enjoying stadium exhibits however the viewer is reminded that he began enjoying in pubs, and even in his faculty recital.
It ends with a younger Elton, 4, working down the steps on Christmas morning to unwrap his grandmother’s reward of a piano.
The division retailer stated the advert was impressed by actual occasions, however concerned “some creativity”.
Sir Elton is performed by actors all through the advert, aside from the opening and shutting scenes.
The stadium scene is completed with computer-generated imagery.
Sir Elton stated: “The John Lewis Christmas marketing campaign has so many heat recollections for me and my household.
“It has been a beautiful alternative for me to replicate on my life in music and the unimaginable journey I’ve been on, and the way first enjoying my grandmother’s piano marks the second when music got here into my life.
“The advert is totally implausible and I’ve really beloved each minute of being part of it.”
The closing line on display as Sir Elton performs reads: “Some presents are greater than only a reward”.
The advert will first air on TV tonight at 9.15pm throughout Darkish Coronary heart on ITV, however keen-eared Coronation St and This Morning viewers might have observed the themes have been performed solely on piano on Wednesday to tease the advert.
The agency stated experiences Sir Elton had been paid £5m have been “wildly inaccurate” and stated a few of his payment went to his charitable belief.
John Lewis’s Christmas advert has develop into a staple of the festive season, with many announcing the beginning of celebrations once they see it.
Nevertheless, the choice to make use of Sir Elton might have break up opinion greater than typical, with some on Twitter questioning if the advert was only a promo for the singer.
One stated: “canny consider I’m saying this however The John Lewis advert is legit the least Christmassy factor I’ve ever seen it’s simply an advert for Elton johns new movie?”
One other complained that the track had been used earlier than, referencing the 2010 creation.
However one fan was transformed, writing: “They’ve pulled it off this yr – I usually do not just like the John Lewis adverts however this made me cry and it is acquired me.”
This yr division retailer rival Debenhams was criticised for releasing a Christmas advert just like John Lewis’s 2017 providing.
Consumers heading to John Lewis’s flagship retailer in Oxford St will be capable of step right into a 2,000 sqft recreation of the advert manufacturing, to attempt on costumes and have pictures taken on the piano.
However there can be no plush variations of Sir Elton. Followers must accept his classic tour t-shirts.